Client Project — Brand & Website
Paquita Pilates — Corporate Identity & Website Relaunch
A complete branding system for a boutique Pilates studio in Stuttgart. From logo and color palette through responsive website — every element designed to authentically represent the studio's philosophy and aesthetic.
Case Study
The Problem
Paquita Pilates is a respected Classical Pilates studio in Stuttgart-Ost. The teaching is excellent — thoughtful, precise, healing. The space is beautiful — calm, intentional, curated down to the details. But the digital presence was missing. No strong visual identity. No website that matched the quality of the in-person experience.
The challenge: build a brand that communicates this quietness, intentionality, and therapeutic rigor — digitally, without feeling generic.
Design System — Farbpalette
Key Features
Therapeutic Aesthetics
Color palette and typography communicate calm and professional rigor.
Focused Design
Every element has a purpose. No distraction, no clutter.
Brand Consistency
A unified system that works across web, print, and social media.
Responsive & Accessible
Works on every device. Text is legible, contrast is correct.
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